When I first got my business cards created, I didn’t know the first thing about how to make them. I was a short story author, but was just beginning to get into having full novellas and books published. I didn’t have any idea of where to go to get them printed, what made a good design for a creative person, or anything like that. The only design I was really familiar with were the ones I had from work. I work in IT in education during my day job, so you can imagine how plain those were.
So I researched and found out that Staples did business cards. Perfect, I thought, that’s where I’ll go! I designed them all online, expecting a variety of design options, but was dismayed with how quickly the price rose for just simple design elements. Want an icon? That’s extra. Want color? That’s extra too. Want to print on both sides? Yeah, you get the idea. It was difficult.
Another piece I didn’t understand at the time was that I needed an author brand. I needed a look and feel that described me as an author, and I wasn’t sure what that was yet. Should I define myself by my dark horror short stories? Or should it be my lighter fantasy pieces? It was a struggle, and so instead of making a big decision about it, I decided to go simple and dark to try and embrace my horror side. It… didn’t look nearly as good as I hoped it would.
The background of the card is supposed to be black, but came out as a dark, flat gray. I assumed that was as black as they would print it. The red lettering really looks bad against the color, and the words are almost illegible. The white font doesn’t pop and almost faded away as well.
At the time, I also didn’t see the value of having a back side to the cards. I could barely figure out what to put on the front of them, and I didn’t want to incur the extra cost. I saw it as an expense instead of an investment, as a simple way for people to remember my name rather than a way to advertise for myself. At the time I had no plans of being an author vendor or anything like that, and it really shows. Staples is more for basic business cards, not for more creative cards, and their color choices show that.
Now, these cards aren’t bad exactly, they’re just boring. I’ll probably still pull them out when I need just some basic cards. They’re great for a basic exchange of info and they have space to write on the back. However, I’m really proud of the recent redesign I made for them. I’m bringing these to the 4th of July event tomorrow, and I think they really pop, especially compared to the old design.
Look at how vibrant the colors are on these! Look at how just looking at the card you can see the style of my work. You see fantasy, but you also see the hint of darkness with the tendrils reaching out on the sides. The butterfly and the tendrils are from some free clipart I found online, but everything else was built in Canva and printed from Vistaprint. Not only do I get a beautiful glossy front, but I also get that true black that I wanted. Pictures don’t really do these justice because you miss that glossy effect and the brilliant colors, but I’m so very proud of how these turned out compared to their predecessors. I feel like people will want to pick these up.
Take a look at them side by side. The differences are dramatic. One looks like a plain business card, while the other looks like it belongs to a creative person.
Now as far as branding goes, I wanted to add that the theme of the new business card designs go along quite well with my vertical sign. Are they the same colors? No, but the butterfly theme links them together.
My vertical sign also implies with the gradient from black to purple in the background that there is a darkness to my stories as well. This is a shot from our setup from the Geranium Festival earlier this year, and I think this was the first time my vertical sign was pulled out. These signs have been so very helpful in bringing people into the booths at our events.
I hope you enjoyed this little dive into designing and author branding! I hope it not only helps you figure out your author brand, but also how to reflect it in various mediums. I’ve only been doing this for a year and I still have a lot of learning to go, but hopefully I can share some experiences and resources to help others get started.
I’m hoping to do more posts like this one on vending as an author! Let me know if you have any topics you would like me to cover in the comments below.